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About Us

Once upon a time, Alicia Masino discovered that her son with autism was sensitive to the nasty chemicals and common allergens found in many kid’s products. Armed with the belief that natural is always better, Alicia became passionate about organic children’s products and positive living practices. Inspired by her very own kidoodles, she developed a special place where giggles, goodness and positive thinking would come together in a wellness center and spa so all kids could begin their journey to healthy living. Quick as the swish of a fairy’s wand, a new concept (and me), The Whole Kidoodle, was born - creating safe, quality products with positive experiences for kids everywhere. 

 

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